About this in one of Penny's case studies

You'll hear more about this in one of Penny's case studies.One of the challengesaround Rosetta Stone preservation is deciding how we decide what do wekeep and what we do leave out? Not everything that's beingcreated needs to be or should be kept but how do we judgewhat will be needed?How will we know today what'simportant tomorrow - the librarian or curator or archivist'seternal question? We don't have all the answers but theDigital Heritage Archive project provides a very goodfoundation and start.Understanding the digitalenvironmentLooking ahead now, we need to maintain a goodunderstanding of the digital environment, and where it'sheading. This is exactly what we are doing with aninitiative aimed at improving knowledge about NewZealanders' use and access to the Internet.Earlier, Imentioned some research from the AUT. I am very pleased tobe able to share with you some high level findings of asurvey undertaken by them which plugs New Zealand into theWorld Internet Project. It's a telling story about thegrowing role of the new media in our society.Respondentsrate the Internet above all other sources as an importantsource of information (62%), compared to newspapers and TV(both 54%) and radio (46%). The Internet even rates aboveinterpersonal sources such as family and fri (58%),despite non-users being included in these responses.Andfrom a content perspective an important proportion of NewZealanders generate their own content on the web, especiallythose under 30 years. 13% of all users have their ownwebsite. 27% have Rosetta Stone Spanish Latin posted messages on discussion/messageboards, and 33% have posted pictures, photos or videos onthe web. 10% have their own blog, with 21% of bloggers beingunder 20 years of age. And with these sorts of statisticsit' not surprising that users say that the Internet hasincreased their contact with other people, far fewer reportthat it has decreased contact.Conclusion - the challengesaheadClearly the web and digital age has revolutionisedhow we think, work and play. And I hope today I've convincedyou that content is central to the digital world now and forthe future.Our aim is to be a world leader in creatingand innovating with digital content, making sure New Zealandcontent is easy to access and discover, ensuring that Kiwicontent is well managed and kept safe and that as a nation,we understand the vital role of digital content in ourfuture, all the while holding on to the essential NewZealand values of fairness, access and opportunity forall.These goals present significant challenges. We needimaginative, skilled people in this space, we need contentand technology that is made with New Zealanders inmind.And we need to consider accessibility and usabilityacross all users and all cultures. That means designingdigital content that can be accessed in different languages,for people with differing abilities and disabilities andensuring that access speeds are as fast as needed to accesswhat we need.We have taken the first step by building afuture-focused roadmap Rosetta Stone American English through the Digital Content Strategy.As David Cunliffe has said we ask you at this Summit to goon thinking and contributing to this strategy and assistingin its ongoing development.I thank you for your timetoday and look forward to seeing the ideas and new alliancesand connections generated from thisSummit.